08/28/10 by Amin Lalani | Latest News | No Comments »
August 13, 2010
A recent article in Chicago Tribune states details about the new activities of a new group coupon distribution called Groupcon, "credited with creating the group discount concept and still the ballooning trend's leader, typically keeps half the coupon's selling price and charges retailers a processing fee. It e-mails deals daily to 11 million shoppers in 150 cities in 19 countries and this month started tweeting about group deals to many millions more."
But that is just the tip of the iceberg. Many companies have suffered an overwhelming response that literally flooded shops and vendors, resulting in a good bag of cash but at high cost of loss of service.
Although Coupons as a marketing channel is a gold mine but one needs proper management, sales forecast and operating capacity to hold the influx of sales without compramising on quality.
06/30/10 by Amin Lalani | Countrywise Internet marketing | No Comments »
The United Kingdom of Great Britain and Northern Ireland (commonly known as the United Kingdom, the UK, or Britain. United Kingdom is a constitutional monarchy and unitary state consisting of four countries: England, Northern Ireland, Scotland and Wales. 1The estimated resident population of the UK is 62,348,447 till June 2010, and currently 51,442,100 Internet users are using internet as in June/10, that means 82.5% of population of UK is using internet, which is a great market to attract locals to sell online. There are 18,354,000 broadband subscribers as of June/10 in UK.
The value of Internet sales to households rose to £18.1 billion in 2004 from £10.8 billion in 2003, a rise of 67.6 per cent. 6.7 per cent of businesses sold over the Internet in 2004 (5.4per cent in 2003) while 35.3 per cent made purchases over the Internet in 2004 (29.4 per cent in 2003). 32 per cent of businesses with 1000 or more employees sold over the Internet in 2004 and 70.3 per cent purchased over the Internet in 2004. Internet purchases by businesses rose 64.6 per cent, from £37.9 billion in 2003 to £62.4 billion in 2004. 33.8 per cent of businesses had a website in 2004, compared to 30.7 per cent of businesses in 2003. Of businesses with 1000 or more employees, 98.1 per cent had a website in 2004.
Channels through which marketing has helped businesses to flourish and attract more customers.
06/30/10 by Amin Lalani | Countrywise Internet marketing | No Comments »
The United States of America (also referred to as the United States, the U.S., the USA, the States, or America). Total population of America is 936,681,422 by the end of the year 2009. The population that uses internet in America is 470,914,336 which are 50.3% of total population by the end of the year 2009. User growth rate of America is 273.0% that means the chances of grabbing new customers for your product is more visible. Contribution of North America to internet is 56.5%, South America 33.3%, Central America 8.2% and the Caribbean is 2%. This shows a huge market for online sales.
Considering how the economic landscape is looking particularly dismal, it comes as a notable surprise that, regardless of how the economy is slowing down in some areas, online retail sales in the US are expected to continue to increase by roughly 50% over the next five years and to exceed $300bn.
Further information is provided for the enhancement of knowledge that there is a huge market that can be captured for online sales in USA.
Source: http://www.census.gov/compendia/statab/cats/wholesale_retail_trade/online_retail_sales.html
Source: http://www.internetworldstats.com/stats2.htm
06/28/10 by Amin Lalani | Countrywise Internet marketing | No Comments »
Singapore has 3,370,000 Internet users as of Sept/09, 72.4% penetration, per ITU. The Q110 BMI Singapore Retail Report forecasts that total retail sales will grow from an estimated US$28.19bn in 2009 to US$40.40bn by 2014.
International Data Corp, an information-technology research consultancy, estimates that close to 80% of all e-commerce in Singapore will be B2B rather than B2C in the coming years.
Internet marketing done to your site and Onlines sales will help you to save your to around 31.1%. Which is a huge factor in saving your costs and increasing your profit margin.
Business marketing
06/28/10 by Amin Lalani | Countrywise Internet marketing | No Comments »
Canada had 33,487,208 population estimate in 2009. 82% of businesses in Canada use the Internet and 38% have a website, This mean 2/3 businesses in Canada have no website.Canada 2.0 means at least 50% of business should be online in 2010. Major sectors like construction, local services, restaurants, fitness centers, local businesses.Canada has 25,086,000Internet users as of Sept/09, 74.9 % penetration, per ITU.
For 2004, researchers estimate that 5.2 million Canadian households have a broadband connection, accounting for 66% of online households. In 2007, 81% of online households have a broadband connection. The value of retail sales online in Canada outstripped the growth in the number of online retailers. Retailers reported online sales of $5.4 billion in 2005, up 80%.
According to Internet World Stats, there are 28,000,000 Internet users in Canada. This number represents 84.8% of the population thus making Canada a country with one of the highest online penetration rates in the world.
Most of the purchases made online by Canadian consumers are from retailers from the United States. eMarketer estimates that by 2011, Canada's online consumer spending will reach 37.2 billion Canadian Dollars (approximately $30.2 billion).
According to Ipsos Reid, 80% online users in Canada agree that they are receiving the best results from their primary search engine. As indicated by Hitwise, the most used search engine in Canada is the ever-popular Google. Google takes 80.17% of the online search engine market share. Following Google are MSN with only 8.84%, and Yahoo! with 7.34%. Other search engines comprise of the other 3.65%.
06/23/10 by Amin Lalani | search engine optimisation | Comments Off
The Smartest Business Tool of the Modern Times
Do you dream to pull your business to the next level? Taste small business SEO- Search Engine Optimization. It could be the most nurturing feed for your business growth. When small businesses wish to attract greater audience to view their websites and company information, SEO is one of the most effective tools of the recent times. SEO functions in a very basic manner. As higher or earlier your business website appears in the web search of the users, more traffic will be drawn to your company website. Makes easier for clients and businesses to find the target information they are looking for.
Small companies use a smart approach by determining the popular or the most common keywords searched by the target users. Websites script and publications are then tailored accordingly. This gives website great web vitality. SEO cater diverse sort of search, local, international, image based, market or industry specific and what not. Thus, a thorough small business SEO strategy may dramatically increase you website visibility using variety of channels. The greatest prospect of SEO is that it expands the capacity of a company to outreach not just nationwide but globally.
Successful small business SEOs adapt many interesting techniques which is much more than adding “keywords”. Blogging is the new name of the game. Blogs are a more interactive mode of SEO strategy. Intercept marketing can be carried out through social media using diverse techniques like social campaign, press releases and, classified ads. Adding little innovation to your ads may have better and long lasting impact than any other ordinary ad running.
SEO is highly suggestive for small business because they are can reap great returns in a very cost effective way. SEO services are usually available at very competitive rates which easily fit in the marketing budgets of small businesses.
SEO is a tool that’s certainly worth exploring by small business owners. It not just vitalizes your website visibility but expands the business prospects across the globe.
06/09/10 by Amin Lalani | search engine optimisation | No Comments »
Social networking web sites have literally invaded the internet media in a very short span of time. According to a recent study, an average professional spend 13% of their office time on social networking web sites. Social networking websites like Facebook, Myspace, LinkedIn, Twitter, Orkut, and many more have taken over the internet by storm. Experts forecast that if the growth in the consumers will keep on increasing on the same pace, there is a great probability that it may leave the giant like Google behind. Audience is now more attracted towards facebook, you may find school kids adhered to these web site each day than Google.
Social networking web sites have given way to expansion and evolution in the way people interact with each other. It has even influenced the way people view the world. Social networking web sites survival is not only based on the networking users on it but it is strongly backed by the businesses with strong online marketing wings. It has been brilliantly exploited by numerous businesses for marketing and sales purposes. Futuristic companies have identified the growing interest of the people in social networking and now taking advantage of this huge opportunity of promotion and advertising.
Marketing is primarily about reaching and communicating with your targeted market in the most influential manner. Social networking web sites can possibly be a brilliant medium to reach the target audience. The networking web sites work as a massive set of connections of recommendations and references. Consumers constantly orbit around these web sites to discover the right product or services for them. Testimonials and recommendation for the relative products work as a great influence for the product purchase. No wonder the social networking website is so rapidly eating up the share of search engines like Google and yahoo.
The recommendation on the social networking web sites means a lot more than the testimonials on your business web site or any search engine. The reason being people can associate well with these recommendations. They know that the opinion is being shared by someone like us. On the other hand they know that company web sites could have the testimonials uploaded by themselves or could be system generated. Thus, the information available on the networking web site is more credible for the audience and ultimately more influential in terms of sales. More ideally if the product is recommended by some one from your network then you can certainly trust to place an order. Now more and more companies are taking advantage of this innovation medium.
We all know that human is a social animal. It is with in us which has pulled most of us to social networking websites. Even those of us who find talking to people difficult are found to be regular users of social networking junctions on internet because it’s easy and approachable. It is exceptional source to reach and connect with existing and potential customers, adding value to the relationship with customers and triggering the business growth.
06/09/10 by Amin Lalani | search engine optimisation | No Comments »
Internet has turned the world into a global village. The present generations are addicted to internet and its utilities. Organizational set up has already completely taken over by computers and internet. Many of us are even performing our daily routine chores through internet like grocery shopping, reading news and ordering meals etc. This association is only growing with time. This revolution has immensely facilitated businesses. Businesses have gained massive success because of the internet blessings. It has been efficiently enjoyed as a brilliant marketing source by numerous businesses. Now companies are only successfully producing business on the internet based marketing strategies of. Online businesses are the new name of the game, which are convenient and highly profitable.
As business world is going global, the value of local connectivity is weakening specifically in terms of internet. The value of local and neighborhood businesses has gone less as we see the increasing variety nationally and internationally. But why do we still see this growing interest in “Local Search Results”? Every product has its local feel and customization. When a consumer is looking for a certain product or service, in most of the cases, his need would be best served in his neighborhood. Understanding this increasing demand of local search results businesses are struggling to rank better in local search results. Therefore now search engines are also showing local offers first in the ranking.
As the worth and positive influences of local businesses are clearly identified, the recognition of local businesses has helped them gain immensely. Search engine result pages not only feature the listing of local businesses but also yellow pages from the local listing. Now local businesses are extensively focusing on the local search over internet.
It is now imperative for the companies to rank better on local search results. Businesses are adapting new techniques to gain on search engine optimization (SEO). Now experts developing websites while bearing in mind the search engines. They ensure that website can be easily traced i.e. crawled during the search. They smartly make use of such techniques which could trigger the search result like using more keywords in the text etc.
Foremost, register your link and the company to list of local search on the search engine as every search engine possesses a segregated list of local businesses. Do not miss to enlist your website in the yellow pages, popular directories and listing websites. Registering your company and listing your web link in the local chamber of commerce may help. To stand ahead in local search results, it is always wise to state your complete business address on your website. Allocate a separate page for the address or the smarter way is to mention the address on each page. Avoid using any short forms when mentioning the address.
Small or big businesses should not over look the value and the positive outcomes of local search results. Experience has proven that these small efforts results into tremendous progress.
06/09/10 by Amin Lalani | search engine markeitng | No Comments »
Today’s age is the age of internet when we live and breathe internet and its boons. Now business entrepreneurs are collecting the bring backs of internet with both hands. Internet works to trigger the demand of the business thus leading the company to its ultimate goals. It is the time of competition which is becoming increasingly fierce with proceeding time. The market is bombarded with the product and its temptations. The customer of recent times has the maximum exposure and variety than any time before. As the competition has heightened, companies have worked hard on enticing customers to buy their products, services or ideas. Internet marketing is most progressive medium to reach and entice the intelligent customer of today.
If you are aggressively ambitious and want to see your business growing then marketing your web based business is imperative. It is also significant to study and learn the inn’s and outs of the internet marketing. Internet has endless remarkable gears which are readily utilized by the companies but it is important to identify the most effective tools which could match best to reach your targets. Moreover, companies can take advantage of internet marketing experts. There are specialized companies which are equipped and effective in promoting and advertising your business online.
If you are a small business or a business at its infancy stage or even planning to initiate a home based business, identify the most vital step to strengthen the initial embedding of it i.e. internet marketing. Business can not survive until you start moving it ahead through pulling traffic to you web page. Internet marketing is diverse and at times complex; you may not start fetching results from it over nigh. Therefore, it is significant to be steady and patient. Moreover, both marketing and IT expertise are important to add stars to the business. Internet marketing can be the stepping stone for any business. Other marketing tools involving other media, ATL, BTL activities are lagging behind since internet media has proven itself to be more result oriented marketing instrument. Internet has invaded and penetrated direly into every business. Thousands of local business transactions take place through internet and almost every export finance transaction takes place at internet. Thus, it leads to greater impacts and larger outcomes.
Now we visibly understand the value of internet marketing but elevating internet advertising and intense competition is a matter of concern especially for the budding companies. Companies now need to devise new and innovative methods to deliver their marketing communication. Internet marketing is ideal for the companies with limited marketing budgets. Innovation is one important magic stick which can do wonders in the world of internet marketing. Studying and understanding the mind sets of your target audience should be the stepping stone of the marketing. View the marketing needs from the eyes of the customers and reach them with the idea which can associate best with them.
Internet marketing has not only facilitated the selling companies but also the buyers. It has served as an educational tool to increase awareness among consumers through exposure. The wonders of internet are endless but internet marketing is ranked above all.
02/15/10 by Amin Lalani | search engine markeitng | No Comments »
Google Buzz is here to quickly link all those who are in contact list. This feature was roll out last week and so far many have started using it. I believe its a small version of Google Wave but this is more a social media tool rather than a communication tool as in Google Wave.
Checkout the link for more info and video.
http://www.google.com/buzz
Have anyone noticed, these days Google is taking Mobile more seriously and those having online presence must consider having mobile presence too.
