06/09/10 by Amin Lalani | search engine markeitng | No Comments »
Today’s age is the age of internet when we live and breathe internet and its boons. Now business entrepreneurs are collecting the bring backs of internet with both hands. Internet works to trigger the demand of the business thus leading the company to its ultimate goals. It is the time of competition which is becoming increasingly fierce with proceeding time. The market is bombarded with the product and its temptations. The customer of recent times has the maximum exposure and variety than any time before. As the competition has heightened, companies have worked hard on enticing customers to buy their products, services or ideas. Internet marketing is most progressive medium to reach and entice the intelligent customer of today.
If you are aggressively ambitious and want to see your business growing then marketing your web based business is imperative. It is also significant to study and learn the inn’s and outs of the internet marketing. Internet has endless remarkable gears which are readily utilized by the companies but it is important to identify the most effective tools which could match best to reach your targets. Moreover, companies can take advantage of internet marketing experts. There are specialized companies which are equipped and effective in promoting and advertising your business online.
If you are a small business or a business at its infancy stage or even planning to initiate a home based business, identify the most vital step to strengthen the initial embedding of it i.e. internet marketing. Business can not survive until you start moving it ahead through pulling traffic to you web page. Internet marketing is diverse and at times complex; you may not start fetching results from it over nigh. Therefore, it is significant to be steady and patient. Moreover, both marketing and IT expertise are important to add stars to the business. Internet marketing can be the stepping stone for any business. Other marketing tools involving other media, ATL, BTL activities are lagging behind since internet media has proven itself to be more result oriented marketing instrument. Internet has invaded and penetrated direly into every business. Thousands of local business transactions take place through internet and almost every export finance transaction takes place at internet. Thus, it leads to greater impacts and larger outcomes.
Now we visibly understand the value of internet marketing but elevating internet advertising and intense competition is a matter of concern especially for the budding companies. Companies now need to devise new and innovative methods to deliver their marketing communication. Internet marketing is ideal for the companies with limited marketing budgets. Innovation is one important magic stick which can do wonders in the world of internet marketing. Studying and understanding the mind sets of your target audience should be the stepping stone of the marketing. View the marketing needs from the eyes of the customers and reach them with the idea which can associate best with them.
Internet marketing has not only facilitated the selling companies but also the buyers. It has served as an educational tool to increase awareness among consumers through exposure. The wonders of internet are endless but internet marketing is ranked above all.
02/15/10 by Amin Lalani | search engine markeitng | No Comments »
Google Buzz is here to quickly link all those who are in contact list. This feature was roll out last week and so far many have started using it. I believe its a small version of Google Wave but this is more a social media tool rather than a communication tool as in Google Wave.
Checkout the link for more info and video.
http://www.google.com/buzz
Have anyone noticed, these days Google is taking Mobile more seriously and those having online presence must consider having mobile presence too.
01/26/10 by Amin Lalani | search engine markeitng | No Comments »
There are 1000s of stores promoting clothing online. Clothing comes under consumable items as it is used for a while then is recycled or trashed. There are several channel through which you can market your online clothing stores, some of them are listed here
1. Business Directories
2. Local Directories
3. Product Sites like (Google Shopping, Bing Shopping, eCraters and more)
4. Social Bookmarking
5. Article Submission
6. Social Media Marketing
7. PodCasting
8. Video Submission
9. And more
It is equally important to setup Google WebMaster Tools and Analaytics so that you can monitor the traffic coming in and conversion being generated.
01/07/10 by Amin Lalani | search engine markeitng | No Comments »
It has been noticed that yahoo has different criteria to rank websites. Those sites which are on top in Google are not necessary be on top in Yahoo and vice versa. Some of the tips discussed here will help on how to rank high in Yahoo.
1. Ensure the website has text links and most of them going from the first page
2. Create your profile on Mini Sites like Hubpages, squidoo and wetpaint
3. Get atleast 100 quality link back from blog, directories, ezine or other relevant websites
4. Keep the website updated on regular basis
5. Add some content which are relevant to your product/services that would admire the customers
6. Promote your website in social bookmarking and video sites.
7. Last but not least ensure your site is submitted for yahoo to crawl.
Don’t opt for any black hat SEO and other such stuff, that would drain your resources and will bring no long term results
12/19/09 by Amin Lalani | search engine markeitng | No Comments »
As we enter into 2010, eMarketing is not as it used to be 3-4 years back. I remember those days when we could do viral link building and the website would appear on top results. Perhaps, you can still find some excellent black and white hat SEO techniques to bring the website on top ranking in Google. But, this wouldn’t be enough in coming years, as you might be losing some of the concentration of potential clients in other location like craigslist, product search engine, social places and more.
So what should be our Web Promotion Strategy for 2010?
Modern era eMarketing is not about canvassing but it’s about consolidating. Instead of making 1000s of link back, it is good to find out target audience and serve them. While doing so, you may lose 20% of potential customers coming from different miscellaneous zone. But you may serve well to 80% from selective targeted zone; this would be like 80-20 strategy that 20% of marketing effort generates 80% of your business and 80% of your marketing efforts (seo, link building, etc) would generate only 20% conversion.
Now the question arises how to find out market status and tap those target audience. For this you got to do a thorough research, plus trial and error situation to find out which hub could give you maximum conversion
I would like to share here how a retail business B2C generates their average traffic
Google Organic Search 30% Google Organic
Google Adwords 10% Google CPC
Yahoo/ MSN 15% Other Search Engine
Yahoo/MSN Ads 5% Other CPC
Facebook 10% Social Marketing
Craigslist 10% Auction Sites
Rest from other source 20% others
The above is an average traffic results, the percentage may varies like instead of Facebook a B2C seller would have generated their traffic from Yahoo Answer or some other Social Sites but it is recommended to maintain this KPI as it minimizing risk of totally depending on Google for conversion.
The next generation boom will flush out all the paid advertisement and various models like Affiliation program, CPA and other would be in highlight, this shows that more and more businesses feel comfortable to pay high percentage on sales on sure conversion.
Finally, retaining the customer is important too, you may retain customer through newsletter, RSS, Seasonal Greetings and more as it cost so high to make a new customer, why leave them for other customer to cash them.
Wishing you all a happy and prosperous 2010
10/16/09 by Amin Lalani | search engine markeitng | No Comments »
Most of us would have used Google Adwords and most of the time it brings good results and it actually bring value to the money we spent on Google Adwords. When we start spending on Google Adwords we got to be alert. Some of the tips mentioned here
1. Always ensure to break campaign into different pieces so that you can check the RoI
2. Never be to much optimitic about the results you might get through Google
3. Always get ideas from Google Sales person
4. Never try to take list of keywords in one time, make different campaign.
5. Get a hold onto the RoI and goal setting
6. Check analytics for the geo traffic and keyword traffics.
7. Check your adwords account atleast 4 times a day
8. There is a good option to start and stop the advertisement, this is very useful technique
There are many other goodies offered by Google, such as Google Checkout, Google Reader and Google Affiliate program. Try those to increase your quality hits to your website.
