The United Kingdom of Great Britain and Northern Ireland (commonly known as the United Kingdom, the UK, or Britain. United Kingdom is a constitutional monarchy and unitary state consisting of four countries: England, Northern Ireland, Scotland and Wales. 1The estimated resident population of the UK is 62,348,447 till June 2010, and currently 51,442,100 Internet users are using internet as in June/10, that means 82.5% of population of UK is using internet, which is a great market to attract locals to sell online. There are 18,354,000 broadband subscribers as of June/10 in UK.
The value of Internet sales to households rose to £18.1 billion in 2004 from £10.8 billion in 2003, a rise of 67.6 per cent. 6.7 per cent of businesses sold over the Internet in 2004 (5.4per cent in 2003) while 35.3 per cent made purchases over the Internet in 2004 (29.4 per cent in 2003). 32 per cent of businesses with 1000 or more employees sold over the Internet in 2004 and 70.3 per cent purchased over the Internet in 2004. Internet purchases by businesses rose 64.6 per cent, from £37.9 billion in 2003 to £62.4 billion in 2004. 33.8 per cent of businesses had a website in 2004, compared to 30.7 per cent of businesses in 2003. Of businesses with 1000 or more employees, 98.1 per cent had a website in 2004.
Channels through which marketing has helped businesses to flourish and attract more customers.
